Being an art director doesn’t mean I’m at a loss for words.
Roast Tweets
These Uber tweets were written as a series for a roast battle between them and Lyft for my Copywriting class. Final surprise/bonus round we wrote a roast tweet as Wendy’s targeting McDonalds in 10 minutes.
Radio Script
This script was written to match and fit into the radio scripts of a Radio Flyer wagon campaign.
original campaign: 2018 radio campaign – FCB Chicago: Radio Flyer, Inc., Tours
Radio Flyer Radio Spot
Soft piano playing. The male narrator’s voice is soft, even whispering at times.
Narrator: there’s a place… a place filled with bunny rabbits, that fly into the sky… with their big floppy ears.
N: They soar through rainbows, but the kind that don’t end in gold… because leprechauns are sneaky, and too small to trust.
N: The place? Magic Bunny Island, where their cute nose-wiggles turn the water pink, and taste like apple juice.
N: A place where you can ride bunny rabbits into the sunset, and feed them chocolate eggs… their favorite food, as everyone knows.
N: Jellybeans grow on bushes, but only the good kind… none of those banana jellybeans Abby Waltz eats during recess.
N: So come visit Magic Bunny Island, and experience the best things in life… cute animals, and candy… all waiting for you to arrive.
N: Found just past the swings in the park, by the big oak tree. Reachable only in your radio flyer wagon.
N: Radio flyer. Imagination on wheels.
WWE Social Post
This is a script for a short social post (IG story).
Prompt: WWE is just as, if not more, exciting than "real sports".
WWE Social Script
Visual of a soccer player not high fiving the other team at the end of a game
Super: Your sports team may have rivals
Visual of intense WWE smackdown rival stare-off with pyrotechnics going off in the background
Super: but do they have sworn mortal enemies?
WWE logo slam onto screen
Script Cutdown
Task: write our own version of a script from a Pedigree campaign, then cut it down to fit a smaller spot.
Pedigree :30 script:
We see an older child sitting on the couch in the living room frustratingly fiddling with their prosthetic leg. The child has recently gotten the prosthetic and is in recovery. In walks their parent and they surprise them with a dog. The dog has also lost a leg.
VO: Life hadn’t been so easy after the accident.
We see the child getting Pedigree from the cupboard and pouring it for the dog. The child struggles a bit, leaning against the counter for support. They call the dog over and we see the dog hobble over to the bowl.
VO: It was hard getting adjusted to my new life.
We see the child practicing walking with their prosthetic around the house and the dog walking with them. They both look at each other and you feel their connection.
VO: I’m just glad I found someone who was going through the same thing as me.
We see the child trip and fall while trying to help their parents carry in the groceries. We see them look over to the dog who is laying in the corner of the room. The dog and the child lock eyes and the child gets up determined to not let the fall phase them.
VO: Because of them, I found the strength to keep trying.
We see the dog and the child running around the yard together, playing. Some time has passed, and both are confident in their ability to move around.
VO: We’ve really come a long way together.
We see the dog and the family having a picnic. The dog sees a squirrel in the tree above them and the child helps him by pointing to it in the branches, egging the dog on. The family is laughing.
VO: Each day is a new adventure and I’m glad to have them by my side for it all.
We see the child and the dog curled up in bed together cuddling as the kid pets the dog’s head. Slow zoom into the dog’s face, his eyes are closed in bliss.
VO: It’s not every day you find someone who can relate to you so deeply, but I did. I found my human.
SUPER: Adopt a dog. And he’ll adopt you.
End on Pedigree Adoption Mission logo with “Feed The Good”.
Pedigree :20 script:
We see an older child sitting on the couch in the living room frustratingly fiddling with their prosthetic leg. The child has recently gotten the prosthetic and is in recovery. In walks their parent and they surprise them with a dog. The dog has also lost a leg.
VO: Life hadn’t been so easy after the accident.
We see the child getting Pedigree from the cupboard and pouring it for the dog. The child struggles a bit, leaning against the counter for support. They call the dog over and we see the dog hobble over to the bowl.
VO: It was hard getting adjusted to my new life.
We see the child practicing walking with their prosthetic around the house and the dog walking with them. They both look at each other and you feel their connection.
VO: I’m just glad I found someone who was going through the same thing as me.
We see the dog and the child running around the yard together, playing. Some time has passed, and both are confident in their ability to move around.
VO: We’ve really come a long way together.
We see the child and the dog curled up in bed together cuddling as the kid pets the dog’s head. Slow zoom into the dog’s face, his eyes are closed in bliss.
VO: It’s not every day you find someone who can relate to you so deeply, but I did. I found my human.
SUPER: Adopt a dog. And he’ll adopt you.
End on Pedigree Adoption Mission logo with "Feed The Good".
Snickers Script
Task: create a commercial script that fits into a Snickers Brownie campaign centered around the candy bringing you comfort from the universal experience of light childhood trauma.
SNICKERS Nut Brownie Script:
Open on a middle school hallway during passing period. We see a group of girls and a group of boys on opposite sides of the hallway. Each group is whispering to themselves. Then one of the boys makes his way over to the girls’ group. One of the middle school girls narrates this flashback as an adult. Within the scene we see the boy and girl lip synch the dialogue parts. The scene opens with the boy going to up to one of the girls and asking her a question…
SUPER: Fall, 1995
NARRATOR: The coolest guy in school is heading ffgfffffffffffstraight over to you. You just got back cffffffffffffffrom gym, but surely your scented body vfffffffffffffglitter is doing its job. He singles cfffffffffffffyou out and asks, “do you want to go vdddddddddddddout?”
ffffffffffffffYour heart’s racing. Your face turns cfffffffffffffbright red. You reply, “yes!” a little vffffffffffffftoo fast. All of his friends snicker vfffffffffffffbehind him.
The boy points out her red face and everyone looks at her and laughs. She realizes she’s been the butt of a joke and runs to the girl’s bathroom.
Hard cut to her as an adult sitting in her car at the movies, looking at a text on her phone: “I’m almost there, can’t wait to see you :)”
She’s about to go on a first date. She pulls a SNICKERS Nut Brownie out of her purse and takes a bite to calm her nerves.
NARRATOR: This is for that.
Cut to product end card.
AVO/SUPER: The comfort you never got as a child.
Now available in SNICKERS Nut Brownie.
Print Ad
Task: create a print ad surrounding the mystery of the McRib.
“The McRib is an iconic sandwich that is only available for a limited time. It is drenched in mystery and BBQ sauce, which has made it a cult favorite. Every year, customers excitedly wait for its return. But where does it go when it’s not on the menu?”
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This print ad was inspired by the FBI wanted poster of Ted Bundy, filled with easter eggs pointing to the McRib and her mysterious life.
Headlines
The task: create contextual headlines for Advil billboards in 7 words or less. “Being a major source of headaches, the road is the perfect place to remind drivers that Advil provides relief.”
Pain stops ahead. Next exit.
Ah, the sweet sound of train horns.
A Bad Script
This was an exercise to see how well we knew how to write scripts, by writing a bad one.
Bad script – Subway
Open in a Subway on a customer walking in and going towards the counter. Both the customer and worker are very enthusiastic, smiles always.
Customer: Oh boy, I’m so excited to get a Subway sandwich!
Worker: hello sir, what can I get for you!
Customer: can I get a Footlong turkey on white bread?
*slide*
Worker: Do you want any cheese on your Subway Footlong sandwich?
Customer: I’d like to have your new signature Mexican blend cheese.
*slide*
Worker: Any veggies for you today?
Customer: I would love some of your fresh lettuce and ripe tomatoes.
*slide*
Worker: Would you like your Subway Footlong toasted?
Customer: Yes please, you guys always toast my sandwiches to crispy perfection.
Worker: That’ll be $4.99 sir.
*cash register noises*
Customer: Thank you so much, I can always count on Subway for a great meal!
Customer leaves, camera flips to smiling worker and the logo appears on screen.
Narrator: Subway, eat fresh.