Cori Greenfield • Art Director

Macy’s

brief

Macy’s is falling behind as trendy direct-to-consumer brands like Article and niche brick and mortar stores have taken off over the past several years. Showcase the unique benefits of Macy’s in a way that make it relevant to people ages 25-30.

insight

Millennials value experiences, especially ones that make them feel special.

idea

 Highlight Macy's Personal Styling services with a royal twist.


Macy’s will also be elevating their dressing room and Personal Shopper experience by having complimentary drinks available to shoppers, like Champagne, sparkling water, and coffee.


— WORK

Spec


— ROLES

Creative Director: Josh D. Weiss

Art Director: Cori Greenfield

Copywriter: Rosy Lee


— DATE

Fall 2021

.