Macy’s is falling behind as trendy direct-to-consumer brands like Article and niche brick and mortar stores have taken off over the past several years. Showcase the unique benefits of Macy’s in a way that make it relevant to people ages 25-30.
Millennials value experiences, especially ones that make them feel special.
Highlight Macy's Personal Styling services with a royal twist.
Macy’s will also be elevating their dressing room and Personal Shopper experience by having complimentary drinks available to shoppers, like Champagne, sparkling water, and coffee.
Creative Director: Josh D. Weiss
Art Director: Cori Greenfield
Copywriter: Rosy Lee