Cori Greenfield • Art Director

Experience

— ROLE

Senior Art Director (current)

Art Director ('21 – '25)

— COMPANY

Flywheel

(prev TPN, absorbed Jan 2026)

— DATE

Nov 2021 – present

Account experience: healthcare, wireless carrier, food & beverage, sports performance


  • Developing strategic creative concepts and visual designs with expert Adobe Creative Suite proficiency to translate brand briefs into compelling solutions across print, digital, retail, OOH, and video media

  • Owning creative projects from concept through execution, partnering with copywriters, art directors, account and planning teams, while efficiently working within established budgets, fast-paced timelines, and quality standards to meet client expectations

  • Led the design of a multi-channel relaunch campaign for Cricket Wireless in NYC, generating compelling digital and OOH assets that resulted in +250% YOY new customer acquisition and +50% YOY port-ins from competing carriers

  • Designed retail campaign assets for CURAD that generated 300M+ paid media impressions and drove +120% YOY Amazon POS sales, +36% Walmart in-store sales, and +879% Walmart POS sales growth

— ROLE

Art Director Apprentice

— PROGRAM

The Workshop

— DATE

July 2021 – Oct 2021

Developed 3 complete spec campaigns in 12 weeks, collaborating with a copywriter apprentice under the mentorship of an industry professional

— ROLE

Art Director Intern

— PROGRAM

Camp ADventure – VCU

— DATE

June 2020 – Aug 2020

• 1 of 200 participants selected for a virtual 8 week educational program organized by the Ad Club at VCU, created a proposal for The International Centre for Missing and Exploited Children

— ROLE

Art Director Student

— PROGRAM

Minerva Portfolio Program:

The University of Alabama

— DATE

Aug 2018 – April 2021

Completed an intensive advertising portfolio program learning fundamentals like concept sketching and hand lettering while building Adobe Creative Suite skills. Collaborated with copywriters on 5 semester-long campaigns, working through fast-paced 2-week production cycles that mirrored real agency environments

Education

— SCHOOL

The University of Alabama

• BA in Communication and Information Sciences

• Creative Advertising Major + Art Minor

Skills

— AREA

Software

Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Microsoft Office Suite, Google Workspace, Slack


— AREA

Design & Creative

Art Direction, Visual Design, Concept Development, Typography, Storytelling, Shopper Marketing, Pre-print production, Social Media, Print & Digital Design, Retail & OOH Design, Storyboarding, AI, Package design