NEOSPORIN
Brief
People don’t think about needing antibiotic ointment until they’re already wounded. Usually, they end up digging in a medicine cabinet for a product that isn’t there or has been expired for years. Get people to proactively buy Neosporin before it’s needed.
Insight
Sh*t happens, and sometimes it hurts.
Idea
Remind people of the daily dangers we face, inviting them to always be prepared with Neosporin.
Neosporin print will transition to guerrilla style marking, strategically putting similar style stickers next to objects in the real world. There will also be a station close to the stickers that allows people to take a sample of Neosporin with them.
The Neosporin tagline bottle will also be taken and placed on regular warning signs to remind people that shit happens, and Neosporin is the next step.
— WORK
Spec
— ROLES
Creative Director: Josh D. Weiss
Art Director: Cori Greenfield
Copywriter: Rosy Lee
— DATE
Fall 2021
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