TPN work
I designed 2 takeover moments for our store phones. The first, for HBO Max showcasing the new Superman movie. The second, for our Market Relaunch project to go into NYC Cricket stores, matching the campaign's B&W lifestyle look.
Takeover moments are a synchronized Attract Loop feature that "take over" all devices at the same moment to display video content until the screen is touched. These are usually in collaboration with HBO Max to showcase new movies or series.
I created storyboard frames for the videos then handed off the files to our in-house studio team to animate and develop varying sizes for the phone screens.
early version of the Superman storyboard
Storyboard frames for market relaunch takeover. Talked through the verbally with the studio team, wanted the sky to darken subtly and the city lights get brighter as our Cruber went across the screen, taking Miles out in the city that never sleeps.
— WORK
Digital
— ROLE
CD: Sarah Rogers
ACD: Corwyn Raesz
ACD: Alex Zozokos
Sr Art Director: Cori Greenfield
Copywriter: Alexis Adame
Sr Copywriter: Ben Kochuyt
— DATE
Q4 2025, Q1 2026