Brief
Dyson is the highest quality and most reliable vacuum brand on the market. But, it’s almost the most expensive and millennials are skeptical of high-end brands. Convince them that Dyson vacuums are worth the investment.
Insight
Millennials want good value and will invest in a worthwhile cause.
Idea
Dyson vacuums clean up the wildest of messes, in and out of your home.
Dyson’s ethos is to provide innovative solutions that improve lives. Recognising the importance of a healthy planet, they extend the ‘wild’ campaign by pledging to support WWF on a mission to clean earth for all.
— WORK
Spec
— ROLES
Creative Director: Josh D. Weiss
Art Director: Cori Greenfield
Copywriter: Rosy Lee
— DATE
Fall 2021
.